Jim Tobin

Founder & CEO
Ignite Social Media

Jim Tobin is the CEO and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. Jim is also the CEO and founder of Ignite Social Media, the original social media agency. He’s worked on social media and influencer campaigns for clients, including Microsoft, Chrysler, Pepsi, Walgreens, Samsung, Vera Bradley, Nestle, and many more. Jim also wrote the books “Social Media is a Cocktail Party” in 2008 and “Earn It. Don’t Buy It.” in 2013.

Jim Tobin’s Session

1:00 p.m.–1:45 p.m. PT — Thursday, September 18, 2025

Best Practices for Enterprise Integration of AI Agents

As AI agents move from concept to enterprise reality, the challenge shifts from “should we adopt them?” to “how do we integrate them effectively?” This panel dives into the tactical and technical best practices for embedding AI agents into existing systems, workflows, and teams. Panelists will explore how to navigate cross-functional collaboration between product, engineering, and data teams; design AI agent architectures that balance autonomy with oversight; and address emerging concerns around traceability, security, and ethical behavior. With examples spanning data management, healthcare, and more, this session focuses on how to move from experimentation to execution—ensuring your AI agents are not only deployed, but delivering measurable value at scale.

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